About Us
From Crisis to Confidence: Reinventing
Pet Safety with Data and Compassion.
During the global pandemic, millions of UK families turned
to pets for comfort and companionship. But behind the
scenes, the rapid surge in demand led to a rise in
unethical breeding, theft, and heartbreaking scams.
Breeders were being attacked, puppies stolen, and
unsuspecting families left devastated.
As a dog welfare advocate, I saw the damage firsthand. A
local breeder was attacked at knifepoint, and her dogs
were taken. It was clear something had to change.
The Original Mission
We launched Pet Trust UK to make buying and selling safer — a secure platform to help responsible breeders connect with verified buyers. We introduced bank-level ID checks and welfare standards to protect both parties, and soon had a growing community of breeders and prospective owners who shared our vision for safety and transparency.
A Shift in Purpose
When we trialled our digital tag for banned breed dogs, something surprising happened — dog owners of all breeds, and even cat owners, started buying the tags. We realised the need was much bigger.
Users told us: "During a difficult personal crisis, I was told I couldn’t keep my dog unless I could prove her background, behaviour, and ownership. There was no central place to store it all." That insight sparked our pivot.
Where We Are Now
Pet Trust UK is now an all-in-one platform that protects pets and supports owners — regardless of breed. From digital ID and medical alerts to exemption certificates and vet details, our platform keeps your pet’s critical information accessible in one secure place.
We’re working closely with DEFRA to become a DEFRA-approved microchip database, ensuring our service meets the highest standards for traceability, data protection, and animal welfare.
It’s trusted by UK vets, police, councils, insurers, and responsible pet owners — and growing fast.
How It Works
1. Create a Pet Safety Profile
Register your pet’s microchip with us to build a secure digital profile that stores their essential details — including vet info, certificates, and emergency contacts — all in one safe place.
2. Link to a Digital Tag
Connect your pet’s profile to our NFC-enabled Digital Tag. Anyone who scans the tag can access the key information needed to help your pet get home faster or receive urgent care
3. Keep up-to-date
Update your pet’s details anytime, for free. We never charge for contact updates, ensuring your pet’s safety is always current — whether you move house or change phone numbers.
Want to Learn More?
We’re always developing new features in partnership with vets, councils, and insurers — and we’re always open to more.
If you have suggestions for new fields you’d like to see or features you’d love us to add, we want to hear from you.
Whether you’re a pet owner, organisation, or potential partner, contact us below — we’d love to work with you.
We’re building this with the community — got ideas or feedback?
Who We Help
Pet Trust UK is more than just a database — it’s a safety platform for pets and the people who protect them.
From pet owners to vets, councils, insurers, and police, we help you work safely, efficiently, and with confidence.
Police
Instant ID on the front line.
Check if a dog is exempt, banned, missing, or linked to a past incident — all from your phone. Less paperwork, quicker resolutions.
Councils
Smarter pet compliance tools.
Track banned breeds, link to exemption files, and respond to incidents with full visibility — across departments.
Insurers
Verify pet status instantly.
Access exemption certificates, responsible ownership data, and pet history — helping reduce fraud and assess risk better.
Responsible Pet Owners
Show you're doing it right.
Store and share your exemption docs, vet history, and ID info in one place — to prove responsible ownership in seconds.
Vets
Trusted records that travel.
Help owners manage and present exemption and health certificates during checkups or rehoming.
Rescue Centres
Peace of mind post-adoption.
Give new owners a verified, up-to-date digital tag linked to the pet’s history and legal documents.
Secured by Design
Pet Trust UK is the first and only independent pet product accredited by Secured by Design, the official UK police initiative for crime prevention.
This means our digital tags meet the highest security standards — and can be officially used by UK police officers to verify exemption certificates instantly, saving time and reducing stress for owners and dogs.
Officially recognised by UK police for public safety
Built to rigorous, government-backed standards
"Because when it comes to your pets, every second truly counts."
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