Privacy Policy

1. INTRODUCTION

Pet Trust UK ("we," "us," or "our") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, retain, and share your personal information when you use our website, apps, and services.

By using Pet Trust UK, you agree to the terms outlined in this policy.

2. Information We Collect

We may collect the following types of information:

• Personal information you provide when registering an account (e.g., your name, address, contact information).
• Information about your pet(s) including name, microchip number, breed, health status, medical and ownership history.
• Information you provide when contacting us or participating in promotions.
• Technical data such as IP address, browser type, and device identifiers when you access our website or apps.

3. How We Use and Retain Your Personal Information

At Pet Trust UK, the personal information you submit is used strictly for the following purposes:

• To provide and manage your digital pet profile and registration within our centralised microchip database.
• To maintain accurate pet ownership and keeper records, essential for identification, lost pet recovery, public safety, and regulatory compliance.
• To verify your account details and ensure the accuracy and legitimacy of pet-related data stored in our systems.
• To send you important service (non-marketing) communications regarding your account, pet profile, tag registration, or regulatory updates.
• To enable us to respond to your inquiries, feedback, support requests, or complaints.
• To securely share necessary pet and owner/keeper information with trusted third parties in the interests of animal welfare, public safety, and regulatory compliance, including:
  • Veterinary practices
  • Insurance providers
  • Police forces
  • DEFRA (Department for Environment, Food and Rural Affairs)
  • Local councils
• To comply with applicable laws, regulations, and regulatory requirements regarding pet registration, microchipping, and ownership responsibilities.
• To protect the rights, safety, and welfare of pet owners, pets, the public, and our organisation.
• To monitor system usage, detect fraudulent activities, and enforce our Terms & Conditions.
• To contribute to pet welfare research and initiatives by sharing anonymised or aggregated data with trusted organisations (no personal identifiers included).
• To send you promotional offers, discounts, or services from trusted third-party partners (such as pet insurers, veterinary services, and pet care providers) only if you have explicitly opted in. You may withdraw consent for marketing at any time by updating your preferences or contacting us.

4. Retention of Personal and Pet Information

• Your personal account data may be deleted upon request in accordance with GDPR guidelines.
• However, pet registration and historical keeper records associated with your pets will be securely retained within our centralised pet database even after personal account deletion.
• This retention is required to meet legal, public safety, and regulatory obligations, ensuring that vital pet ownership information remains accessible to authorised authorities if needed.

5. Disclosure of Personal Information

We may disclose your information to:

• Trusted service providers who support our operations (under strict confidentiality agreements)
• Authorised third parties such as veterinary practices, insurance providers, police forces, DEFRA, and local councils
• Regulatory and government bodies when required by law or to protect public safety

We do not sell, rent, or trade your personal information.

6. Marketing Communications

• Marketing communications are only sent if you have explicitly opted in.
• You can unsubscribe at any time by updating your account settings or contacting us directly.

7. Your Rights Under GDPR

You have the right to:

• Access your personal data
• Correct inaccuracies in your personal data
• Request deletion of your personal data (subject to certain legal obligations)
• Object to processing for direct marketing
• Withdraw consent at any time

To exercise any of these rights, please contact us using the information below.

8. Data Security

We use industry-standard security measures to protect your personal information, including encryption, secure servers, and restricted access protocols.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any significant changes will be communicated to you via our website or direct communications.

10. Contact Us

If you have any questions, requests, or concerns regarding this Privacy Policy, please contact:

Pet Trust UK 51 Rothwell Gardens Golborne, Warrington WA3 3YG

Email: info@pettrustuk.com

Version: April 2025